MY DESIGN PROCESS.

WHAT IS THIS PROJECT ABOUT?
This is a desktop dashboard that will help the internal marketing team find problems across all channels. Through data visualization, it will help users understand how lines of business are performing and make decisions based on real time data.

WHAT WERE THE CHALLENGES?

• Unclear business and design requirements.

• Unclear Personas Definition.

• Not knowing exactly what Marketing Insights will be presented to the Marketing team.

• From UI/Design/Branding standpoint not knowing If Tableau Platform will let me change formatting, branding, and my own graphs, pie charts, etc.

WHAT IS MY ROLE?

• Conceptualize design directions.

• Research dashboard design best practices, specifically for the Tableau platform.

• Wireframes.

• Think about what visualization best represents the data users needs to see.

• Apply branding keeping in mind Tableau platform limitations.

• Document interactivity for the two main views: tooltips, transitions, data visualization behaviors.